Best Eye Doctors In Madison, WI

Why trust us?

VisionCenter is committed to connecting patients to the best local healthcare providers. We reviewed Madison Optometrists in Madison, Madison, and chose this list based on their:

  • Qualifications and education
  • Years of experience
  • Reputation and resources
  • Past customer experiences

We used AI technology to analyze Madison reviews from Google, Yelp, and Facebook to find patients' favorite surgeons in the area. Our team then went through and hand picked our list of the best Optometrists in Madison.

Shopko Optical

6000 Monona Dr, Monona, WI 53716

4.8 out of 5 (310 reviews)


Patients consistently commend the eye care center for its excellent eye exam experiences. Reviews cite friendly, knowledgeable staff, comprehensive exams, flexible scheduling options, and efficient service. Multiple patients highlight positive experiences with Dr. Megan Draper, noting her professionalism, enthusiasm, and attentiveness.


  • Friendly and knowledgeable staff - Multiple reviews mention that the employees at this eye care center are friendly, helpful, and knowledgeable. They provide a positive and professional experience during eye exams and frame selection.
  • Thorough and efficient eye exams - Many reviewers highlight the thoroughness of the eye exams at this location. The doctors are praised for their attention to detail and comprehensive testing. Additionally, several reviews mention that the exams are efficient, with short wait times and quick turnaround.

Sokol Advanced EyeCare

2000 Atwood Ave, Madison, WI 53704

4.9 out of 5 (223 reviews)


Sokol Advanced Eye Care patients report an exceptional experience with warm, welcoming staff, knowledgeable doctors, advanced equipment, and a beautiful office environment. Patients strongly recommend Sokol for all eye care needs.


  • The office staff is helpful and kind, guiding patients through the scheduling, check-in process, and frame selection.
  • The eye care providers, such as Dr. Tessa Sokol and Dr. Zarwell, take their time with patients, thoroughly explaining the exam and addressing any questions or concerns. They have a wealth of knowledge and provide personalized, consultative care.
  • The practice itself has state-of-the-art equipment, creating a professional and comfortable environment for eye exams.

SEE Eyewear

437 State St, Madison, WI 53703

4.8 out of 5 (166 reviews)


SEE Eyewear receives consistently positive feedback for their friendly, helpful staff, thorough eye exams, extensive frame selections, and personalized care. Customers recommend SEE Eyewear for finding the perfect glasses.


  • The staff is phenomenal, helpful, and friendly.
  • The eye exams are thorough and address all concerns.
  • The selection of frames for glasses is fantastic and makes it hard to resist getting a new pair.

Isthmus Eye Care

7601 University Ave #102, Middleton, WI 53562

4.8 out of 5 (154 reviews)


Isthmus Eye Care is well reviewed for comprehensive, modern exams and friendly, professional service in an efficient setting. Customers appreciate the relaxing, educational appointments with no pressure to buy frames. However, some cite pushy sales tactics and surprise fees for extra tests. Most still highly recommend Isthmus Eye Care.


  • Thorough eye exams: Many reviewers appreciated the thoroughness of the eye exams, with modern technology used to catch issues early and a comprehensive examination process that leaves them feeling well-informed about their eye health.
  • Friendly and professional staff: Multiple reviews mentioned the friendly and professional staff, with the doctors being patient and friendly, and the entire office running smoothly like a well-oiled machine. Reviewers felt comfortable, respected, and well-treated throughout their visit.
  • Good selection of frames: Some reviewers noted that the eye care center had a good selection of frames to choose from, making it easier to find a pair they liked. There was no pressure to buy frames, and the overall experience of picking out frames and lenses was effortless and professional.

Midline Vision Clinics SC

750 Hilldale Wy, Madison, WI 53705

4.9 out of 5 (131 reviews)


The eye care center was lauded for thorough, professional service and helpful staff. Patients valued the efficiency, selection of frames. However, some complained of scheduling issues and service. Most reviewers highly recommended this center.


  • Thorough and professional eye exams
  • Friendly and helpful staff
  • Quick and efficient service

Madison Optical Center

658 W Washington Ave, Madison, WI 53703

4.5 out of 5 (110 reviews)


Reviewers appreciated the eye care center’s considerate and helpful staff, who provided contact lenses when a customer’s usual optometrist was unavailable. Another praised the thorough eye exam and fashionable frame assistance. Customers valued the excellent customer service, prompt delivery, and willingness to swiftly resolve any issues free of charge.


  • Considerate and helpful staff: The eye care center provided contact lenses to a customer in need when their usual optometrist was unavailable. They demonstrated understanding and consideration for the customer's situation.
  • Thorough and friendly service: Customers have praised the thoroughness and friendliness of the staff, particularly mentioning Dr. Rachel as being extremely thorough during their eye exams. This indicates a commitment to providing quality eye care and a positive experience.
  • Exceptional customer service and attention to detail: Multiple reviewers have praised the excellent customer service and attention to detail at Madison Optical Center. Staff members have gone above and beyond to resolve issues and accommodate customers, including fixing glasses on the spot, providing samples, and redoing orders free of charge.

Wisconsin Vision

2612 E Washington Ave, Madison, WI 53704

4.8 out of 5 (102 reviews)


Patients consistently describe the eye doctors and staff at this eye care center as professional and attentive during exams. They report thorough eye exams with clear explanations. The friendly and knowledgeable staff assists patients in choosing frames and lenses, ensuring a positive experience.


  • Knowledgeable and helpful staff: Multiple reviews mention that the staff at this eye care center are friendly, professional, and knowledgeable. They provide honest and helpful advice when selecting glasses, answer questions fully and respectfully, and go the extra mile to accommodate unusual insurance situations.
  • Excellent eye exams: Several reviewers mention having a smooth and comfortable eye exam experience at this location. The optometrists are described as professional, efficient, and thorough in their assessments. Reviewers appreciate the clear explanations and expertise provided during the exams.
  • Great customer service: The customer service at this eye care center is highly praised by reviewers. Staff members are described as kind, patient, and willing to help with frame adjustments or customer needs. They are also mentioned to provide thorough explanations, take the time to answer all questions, and offer exceptional care and service.

Target Optical

750 Hilldale Wy, Madison, WI 53705

4.7 out of 5 (94 reviews)


This eye care center receives consistently positive feedback for its friendly, knowledgeable staff, thorough exams, and excellent customer service. Patients frequently cite employees Brian and Mary for their help finding perfect frames. Some note the staff goes above and beyond, providing free trials and repairs. Patients are happy with their visits and would recommend this center.


  • Friendly and knowledgeable staff: Multiple reviews mention that the staff at this eye care center, especially Brian and Mary, are friendly, helpful, and knowledgeable. They provide great customer service and take the time to explain the eye exams and various options available.
  • Convenient and efficient: The online appointment system is convenient and easy to use. The eye exams are described as straightforward and efficient, allowing for a smooth and quick process.
  • Excellent customer service: Many reviews praise the exceptional customer service provided by the staff at this eye care center. They go above and beyond to ensure customer satisfaction, offering personalized assistance and helpful recommendations. They also make sure to address any issues or concerns promptly and professionally.

Brandon Eyes

6122 Mineral Point Rd, Madison, WI 53705

4.9 out of 5 (73 reviews)


Brandon Eyes provides thorough, technologically advanced eye exams. Patients describe the staff as friendly and knowledgeable, appreciating the personalized attention, clear explanations, and excellent customer service from doctors. The practice offers a wide selection of glasses and is known for reliably prioritizing patients’ overall eye health.


  • Thorough and detailed eye exams using advanced technology
  • Knowledgeable and caring doctors who take the time to explain and answer questions
  • Excellent customer service, including providing replacement contacts at no additional charge

Wisconsin Vision

5505 Odana Rd, Madison, WI 53719

4.6 out of 5 (77 reviews)


The eye care center received largely positive reviews. Patients praised the professionalism, expertise, and personability of Drs. Enemuoh and Lynda. Staff like Daniel S and Courtney were commended for their knowledge, helpfulness and customer service. Reviewers appreciated the wide selection of frames, efficient service and willingness to go the extra mile. A few negative reviews mentioned unknowledgeable staff, long waits and issues receiving lenses.


  • Knowledgeable and friendly staff: Multiple reviewers mentioned specific staff members who provided excellent customer service, were knowledgeable, and went above and beyond to assist customers.
  • Wide selection of frames: Customers appreciated the wide selection of frames available at this eye care center, making it easier for them to find the perfect pair of glasses.
  • Efficient and professional eye exams: Several reviewers mentioned that the eye exams were thorough, quick, and conducted by friendly and professional optometrists.

Bright Side Eye Care

1532 W Broadway #103, Madison, WI 53713

4.8 out of 5 (43 reviews)


The majority of reviews highlight positive experiences, mentioning friendly staff, professional doctors, and clean facilities. Some note delays and limited hours. Overall, customers appear satisfied with the quality of care.


  • Friendly and knowledgeable staff: Many reviewers praised the staff for being friendly, accommodating, and helpful. They felt comfortable and heard during their visits.
  • Professional and informative doctors: Reviewers mentioned that the doctors, especially Dr. Callie Enyart and Dr. James, were professional, caring, and took the time to address any concerns and educate patients about their eye health.
  • Convenient and accessible location: The eye care center's new location was mentioned multiple times as being easier to access, with ample parking. This added convenience for patients.

Choosing the Right Eye Care Provider

The kind of eye doctor you should visit depends on your issues. You may need an optometrist, ophthalmologist, or both.

Optometrists provide primary eye care, including vision tests and prescriptions for glasses and contact lenses. You may also visit an optometrist for eye infections or issues that don’t require surgery. 

For more complicated issues, your optometrist can refer you to an ophthalmologist. Ophthalmologists are medical doctors who specialize in eye care. They can treat a broader range of medical conditions. 

When choosing an eye care clinic, look for a place that can address your specific needs. You may ask your friends and family for recommendations. Reading reviews online and checking with your insurance company can also help you find the right provider.

Understanding Eye Conditions and Their Treatment

The most common eye problems include refractive errors, age-related macular degeneration, and cataracts. Symptoms of these eye conditions include blurred vision, headaches, and eye strain. 

Once you experience severe pain in your eye, it’s important to visit an eye doctor immediately. Other symptoms, such as fever and eye discharge, may indicate a more severe infection. This is why seeking medical attention is essential if you experience these symptoms.

Treatment for eye conditions will vary depending on your symptoms. Eye doctors sometimes collaborate with other specialists to determine the best course of action.

Maintaining Your Vision Health

Proper care and prevention are the best ways to maintain your vision health. Here are some tips on how to ensure that your eyes stay in the best condition possible:

  • Protective eyewear. Wearing sunglasses with UV protection outdoors or safety goggles when working with tools can prevent eye damage.
  • Proper nutrition. Eating foods rich in vitamins A, C, and E can help you receive the proper nutrients to protect your eyes. Getting enough sleep and limiting alcohol consumption is also part of proper nutrition for eye care.
  • Regular breaks from screens. Follow the 20-20-20 rule when working with screens. Every 20 minutes, look at something 20 feet away for at least 20 seconds.
  • Manage chronic conditions. Chronic conditions like diabetes and hypertension can also affect your eye health. Managing them can help decrease their effects on your eyes. 
  • Regular eye exams. Visiting your eye doctor regularly can help detect eye problems early on. If needed, they can provide proper treatment immediately to prevent further complications. 

Eye Care Insurance and Managing Costs

Insurance companies vary in terms of coverage when it comes to eye care. Vision insurance is usually separate from general health insurance.

You can save money and avoid surprises by consulting your insurance provider regarding coverage. Ask about your coverage for eye examinations, contact lenses or glasses, and other treatments. 

If you don’t have insurance, these financing options are available:

Vision Health Trends in Wisconsin

  • Examining vision health as one ages reveals In 2018, 3.64% of people aged 40-64 and 5.39% of people aged 65+ in Wisconsin were blind or had difficulty seeing. in Wisconsin, signaling the need for proactive eye care.

Risk Factors Impacting Vision in Wisconsin

  • A family history of eye issues, diabetes, and alcoholism can all influence vision health in Wisconsin.
  • The The percentage of people in Wisconsin that were blind or had difficulty seeing in 2018 was almost double for those with diabetes, indicating that having diabetes increases your risk of vision problems by approximately 4.22%. and The percentage of people in Wisconsin who smoked tobacco and had difficulty seeing in 2018 was almost double the percentage of people who had difficulty seeing overall, indicating that smoking increases the risk of vision problems by approximately 3.17 percentage points in that state. statistics underscore the impact of these factors on vision health.

Vision Impairment Statistics in Wisconsin

  • In Wisconsin, 3.46% of individuals report significant vision impairment, with specific age groups reporting varying degrees of difficulty.

Age-Specific Vision Challenges in Wisconsin

  • Amongst those aged 18 to 39, 2.07% experience vision difficulties.
  • The percentage increases to 3.64% in the 40-64 age range.
  • Seniors over 65 in Wisconsin face even higher rates at 5.39%.

Addressing Vision Health Beyond Age in Wisconsin

  • Other factors such as diabetes and smoking contribute to vision impairment in Wisconsin.
  • 7.68% of those with diabetes and 6.63% of smokers report difficulty seeing.

Children's Vision Health in Wisconsin

  • Early vision care is crucial, with 70.21% of children in Wisconsin having had their vision tested.
  • Of those, 1.56% report vision problems, emphasizing the need for early detection and care.

Proactive Vision Health Measures in Wisconsin

  • Regular eye exams and UV protection are essential, especially considering the 3.46% of the population with vision impairment.
  • A healthy diet, smoking cessation, and regular breaks from screens contribute to better vision health, which can help mitigate the statistics on vision impairment in Wisconsin.


Proper vision care is crucial for people of all ages. Your treatment will vary depending on your condition and issues. Finding the right eye care provider can help you receive the necessary treatment and care. 


  1.  "Common Eye Disorders and Diseases." Centers for Disease Control and Prevention. 
  2. “Finding an Eye Doctor | National Eye Institute.” National Eye Institute.
  3. Centers for Disease Control and Prevention. FastStats - Health Insurance Coverage.” Centers for Disease Control and Prevention, 2020. 
  4. "Healthy Vision Tips." National Eye Institute. 
  5. “Optometry.” UC Davis, 2017.
The information provided on should not be used in place of actual information provided by a doctor or a specialist.