Best Eye Doctors In Norton Shores, MI

Why trust us?

VisionCenter is committed to connecting patients to the best local healthcare providers. We reviewed Norton Shores Optometrists in Norton Shores, Norton Shores, and chose this list based on their:

  • Qualifications and education
  • Years of experience
  • Reputation and resources
  • Past customer experiences

We used AI technology to analyze Norton Shores reviews from Google, Yelp, and Facebook to find patients' favorite surgeons in the area. Our team then went through and hand picked our list of the best Optometrists in Norton Shores.

Shoreline Vision

1266 E Sherman Blvd, Muskegon, MI 49444

4.6 out of 5 (409 reviews)


Reviews applaud Dr. Webster’s professional expertise and talent for lucidly walking patients through exams. Her amiable team garners kudos as well. Multiple reviewers cite the center’s meticulous, high-caliber care as cause for strong recommendation.


  • Dr. Webster is professional, polite, and knowledgeable - she explains everything in a way that patients can understand.
  • The staff is friendly and personable, making patients feel welcome and comfortable during their visit.
  • The doctors at Shoreline Vision are thorough and proactive, providing excellent care for various eye conditions.

Shoreline Vision

1445 Sheldon Rd, Grand Haven, MI 49417

4.6 out of 5 (261 reviews)


While some customers had issues with staff skills and billing, most reviews of Shoreline Vision are positive, noting thorough eye exams, an expert and friendly staff, state-of-the-art equipment, comprehensive and efficient care, and knowledgeable doctors.


  • Thorough and comprehensive eye exams: Multiple reviews mentioned that the eye exams provided by the staff of Shoreline Vision were thorough and comprehensive, covering various aspects of eye health and providing detailed explanations of the findings.
  • Professional and courteous staff: Several reviews praised the professionalism, competence, and courtesy of the staff at Shoreline Vision. They mentioned that the staff members were attentive, polite, and provided excellent care and service throughout the visit.
  • Efficient and prompt service: Reviewers appreciated the efficient and prompt service at Shoreline Vision. They mentioned minimal wait times, quick check-ins, and timely appointments. Additionally, the staff was described as efficient and thorough in performing the required procedures.

David Rawlinson, DO

1266 E Sherman Blvd, Muskegon, MI 49444

4.9 out of 5 (219 reviews)


Shoreline Vision in Muskegon receives mostly positive reviews, with patients commending Dr. Rawlinson’s thorough eye exam explanations and compassion. While many enthusiastically recommend him, some cite long wait times and unfriendly staff. A few reviewers note limited experience with other eye doctors.


  • Friendly and helpful staff: Many reviewers mentioned that the staff at Shoreline Vision in Muskegon were cheerful, friendly, and helpful. This makes for a positive and welcoming experience.
  • Excellent doctor: Dr. Rawlinson received high praise from multiple reviewers, with many stating that he is attentive, kind, and takes the time to explain things thoroughly. This indicates a high level of care and expertise.
  • Efficient appointment process: Several reviewers mentioned that the appointment process at Shoreline Vision was efficient, with one reviewer mentioning that they got through the appointment faster than ever before. This suggests that the center values their patients' time and ensures a smooth and timely experience.

Eyemart Express

3355 Henry St, Muskegon, MI 49441

4.7 out of 5 (147 reviews)


This eye care center provides an excellent customer experience. Patients describe friendly, professional staff who are helpful from the moment they arrive. Thorough eye exams and high-quality glasses are appreciated. Many note the quick turnaround, with some receiving glasses in 20 minutes. Patients highly recommend this affordable center for its outstanding service.


  • The staff is friendly and professional, providing excellent customer service from the moment you walk in.
  • The eye exams are thorough, and the optometrists are knowledgeable and personable.
  • The glasses are made quickly, with some customers receiving their glasses within 20-30 minutes.

Eye Care One

1930 E Apple Ave, Muskegon, MI 49442

4.8 out of 5 (139 reviews)


This eye care center receives mostly positive feedback for its friendly, helpful staff and knowledgeable, thorough doctors. A few patients did report frustrations like long waits and rude front desk staff. Still, many patients highly recommend this center for its excellent customer service and eye exam quality.


  • Friendly and helpful staff: Multiple reviews mention the friendly and helpful nature of the staff, making the overall experience pleasant and enjoyable.
  • Knowledgeable and experienced optometrists: Reviewers appreciate the knowledge and experience of the optometrists, stating that they provide thorough exams and are committed to understanding individual needs when prescribing glasses or contact lenses.
  • Efficient and prompt service: Several reviews mention that the eye exams were done efficiently and that the staff members were quick to assist with frame selection and adjustments, ensuring a timely experience.

Paul Raphaelian, MD

5957 Harvey St #100, Norton Shores, MI 49444

5 out of 5 (125 reviews)


Dr. Raphaelian receives positive feedback for his friendly, efficient service and ability to clearly explain complex topics. Reviewers appreciate his thorough examinations. His staff garners praise for their friendliness and knowledge. Patients commend Dr. Raphaelian’s surgical expertise and dedication to their care.


  • Efficient and friendly staff: Many reviewers mentioned that the staff at this eye care center were friendly and efficient, providing a pleasant experience.
  • Thorough and knowledgeable doctor: Multiple reviewers praised Dr. Raphaelian for his thoroughness and knowledge. They felt confident in his examinations and appreciated his ability to explain complex issues in an easy-to-understand manner.
  • Trustworthy and caring: Reviewers mentioned feeling a sense of trust in Dr. Raphaelian's care. They appreciated his kindness, patience, and genuine concern for their eye health.

Shoreline Vision

625 E Savidge St, Spring Lake, MI 49456

4.8 out of 5 (124 reviews)


Dr. Gilmore is knowledgeable and communicates well during eye exams at this eye care center. However, some patients have received surprise bills for additional medical services. The staff is helpful, though reception is not the friendliest. The office features modern equipment and is kept clean.


  • Friendly and helpful staff: Multiple reviews mention the friendly and courteous staff, making patients feel comfortable and welcomed during their visit.
  • Knowledgeable and thorough optometrist: The optometrist, Dr. Nathan Gilmore, is praised for his knowledge, precision, and informative explanations during eye exams, leaving patients satisfied with their experience.
  • Quick and efficient service: Several reviewers mention the quick process, including same-day eye exams and fast delivery of glasses or contact lenses, which is appreciated by those with busy schedules or urgent needs.

Joshua Metzger, OD

301 Center St, North Muskegon, MI 49445

4.9 out of 5 (105 reviews)


The skilled and welcoming staff receive high remarks, with Dr. Joshua Metzger’s thoughtful explanations and attentiveness especially appreciated. However, one review cites issues with ordering glasses and customer service. Otherwise the office is depicted as tidy, streamlined, and timely.


  • Friendly and welcoming staff
  • Thorough and informative eye exams
  • Minimal wait time and efficient service

America’s Best Contacts & Eyeglasses

3295 Henry St Suite C, Muskegon, MI 49441

4.5 out of 5 (118 reviews)


Customers consistently reported positive experiences at this eye care center, highlighting the helpful and friendly staff like Isreal, Tyler, Genevieve, and Dr. Mark. Many valued the affordable pricing, efficient service, and thorough eye exams. The sole negative review stemmed from insurance coverage at other locations. Overall, customers enthusiastically recommended this eye care center for examinations and eyewear.


  • Friendly and helpful staff: Multiple reviewers mentioned how nice and helpful the staff members were, including names like Isreal, Tyler, Genevieve, and Jamie.
  • Affordable prices: Many reviewers praised the store for its affordable prices for eye exams, glasses, and contacts. Multiple customers mentioned being able to get a thorough eye exam and glasses for less than $100.

Shoreline Vision

301 Center St, North Muskegon, MI 49445

4.7 out of 5 (102 reviews)


The eye care center is highly recommended by many patients for its helpful, knowledgeable staff and thorough, prompt service. Patients felt well cared for in the friendly atmosphere. Some concerns were raised about appointment availability.


  • Knowledgeable and friendly staff: Many reviews highlight the helpful and knowledgeable staff at this eye care center. They take their time to explain what is going on with your vision and are patient in answering questions.
  • Thorough and professional care: Multiple reviews mention the thoroughness of the examinations and the professionalism of the doctors and staff. The care received is described as prompt, efficient, and addressing specific conditions like dry eye and Graves' disease.
  • Great service and atmosphere: Several reviews compliment the great service provided by the staff and the overall friendly atmosphere of the eye care center. The staff is described as dedicated, polite, and caring.
  • Note: These pros are derived from the positive reviews and may not necessarily reflect the experiences of all customers.

James Pascavis, OD

3375 Mc Cracken St, Norton Shores, MI 49441

4.9 out of 5 (71 reviews)


Dr. Pascavis provides thorough eye exams and clear explanations at Shoreline Vision, where patients describe his friendly approach as putting them at ease. Multiple reviewers recommend Dr. Pascavis and the professional, welcoming staff.


  • Thorough and comprehensive eye exams.
  • Friendly and professional staff who take the time to answer questions and address concerns.
  • Dr. Pascavis is skilled, patient, and attentive, providing excellent care and making patients feel comfortable.

Eye Care One

314 W Savidge St, Spring Lake, MI 49456

4.4 out of 5 (86 reviews)


Eye Care One in Spring Lake is lauded for friendly, knowledgeable staff, modern equipment, and comprehensive exams. Patients cite accommodating service like same-day glasses pickup. However, some experienced subpar customer service, unprofessional conduct, and poor product quality.


  • The staff is friendly, knowledgeable, and provides excellent customer service.
  • They have a wide selection of frames and options for eyewear.
  • The eye exam equipment is up to date, ensuring a thorough examination.

Eye Care One

2984 Henry St, Norton Shores, MI 49441

4.7 out of 5 (75 reviews)


This eye care center receives mostly positive reviews for thorough, professional eye exams and helpful, friendly staff. Many customers are satisfied with the glasses selection and frame recommendations. However, one customer had a negative experience, reporting inadequate assistance from staff.


  • Great interactions with staff and a thorough, professional eye exam.
  • Friendly and helpful staff, from the eye exam to picking out glasses, ensuring complete satisfaction.
  • Knowledgeable and caring optometrist, who takes the time to explain procedures and recommends treatment options.
  • Excellent customer service, with staff going above and beyond to make patients feel welcome and comfortable.
  • Clean and Covid-aware office, with discounts available for those without eye insurance.
  • Engaging and comfortable experience for children during eye appointments.
  • Extensive and up-to-date equipment for comprehensive eye exams.

Eye Care One

1871 Holton Rd, Muskegon, MI 49445

4.7 out of 5 (69 reviews)


Customers rate the eye care center highly for thorough eye exams and attentive, knowledgeable staff. Specific staff members like Dr. Heather and optician Aaron receive positive mentions. Many appreciate the personalized service and vast selection of glasses. Quick repair service is praised. A couple negative reviews cite staff rudeness and unprofessionalism.


  • Highly knowledgeable and professional staff: Reviewers consistently mention the expertise and professionalism of the staff, particularly Dr. Heather and Aaron, who provide thorough eye exams and take the time to listen to patients' concerns.
  • Friendly and personalized care: Many reviews highlight the friendly and welcoming atmosphere of the eye care center, with staff going above and beyond to make each visit a pleasant experience. Patients appreciate the personalized attention and care they receive during their appointments.
  • Convenient and efficient service: The eye care center offers a wide selection of glasses frames and provides efficient service, with glasses often delivered within a week. Additionally, the location is praised for minimal waiting times and for implementing additional safety precautions during the COVID-19 pandemic.

Choosing the Right Eye Care Provider

The kind of eye doctor you should visit depends on your issues. You may need an optometrist, ophthalmologist, or both.

Optometrists provide primary eye care, including vision tests and prescriptions for glasses and contact lenses. You may also visit an optometrist for eye infections or issues that don’t require surgery. 

For more complicated issues, your optometrist can refer you to an ophthalmologist. Ophthalmologists are medical doctors who specialize in eye care. They can treat a broader range of medical conditions. 

When choosing an eye care clinic, look for a place that can address your specific needs. You may ask your friends and family for recommendations. Reading reviews online and checking with your insurance company can also help you find the right provider.

Understanding Eye Conditions and Their Treatment

The most common eye problems include refractive errors, age-related macular degeneration, and cataracts. Symptoms of these eye conditions include blurred vision, headaches, and eye strain. 

Once you experience severe pain in your eye, it’s important to visit an eye doctor immediately. Other symptoms, such as fever and eye discharge, may indicate a more severe infection. This is why seeking medical attention is essential if you experience these symptoms.

Treatment for eye conditions will vary depending on your symptoms. Eye doctors sometimes collaborate with other specialists to determine the best course of action.

Maintaining Your Vision Health

Proper care and prevention are the best ways to maintain your vision health. Here are some tips on how to ensure that your eyes stay in the best condition possible:

  • Protective eyewear. Wearing sunglasses with UV protection outdoors or safety goggles when working with tools can prevent eye damage.
  • Proper nutrition. Eating foods rich in vitamins A, C, and E can help you receive the proper nutrients to protect your eyes. Getting enough sleep and limiting alcohol consumption is also part of proper nutrition for eye care.
  • Regular breaks from screens. Follow the 20-20-20 rule when working with screens. Every 20 minutes, look at something 20 feet away for at least 20 seconds.
  • Manage chronic conditions. Chronic conditions like diabetes and hypertension can also affect your eye health. Managing them can help decrease their effects on your eyes. 
  • Regular eye exams. Visiting your eye doctor regularly can help detect eye problems early on. If needed, they can provide proper treatment immediately to prevent further complications. 

Eye Care Insurance and Managing Costs

Insurance companies vary in terms of coverage when it comes to eye care. Vision insurance is usually separate from general health insurance.

You can save money and avoid surprises by consulting your insurance provider regarding coverage. Ask about your coverage for eye examinations, contact lenses or glasses, and other treatments. 

If you don’t have insurance, these financing options are available:

Vision Health Trends in Michigan

  • Examining vision health as one ages reveals In Michigan in 2018, a slightly higher percentage of people aged 65 and older reported being blind or having difficulty seeing compared to those aged 40-64. in Michigan, signaling the need for proactive eye care.

Risk Factors Impacting Vision in Michigan

  • A family history of eye issues, diabetes, and alcoholism can all influence vision health in Michigan.
  • The In Michigan in 2018, the percentage of people who were blind or had difficulty seeing was almost twice as high for those with diabetes (9.21%) compared to the overall population (4.8%), indicating that having diabetes increases the risk of vision problems in that state. and In Michigan in 2018, the percentage of people who were blind or had difficulty seeing was higher among those who smoked tobacco (9.34%) compared to the overall population (4.8%), indicating that smoking increases the risk of vision problems in that state. statistics underscore the impact of these factors on vision health.

Vision Impairment Statistics in Michigan

  • In Michigan, 4.8% of individuals report significant vision impairment, with specific age groups reporting varying degrees of difficulty.

Age-Specific Vision Challenges in Michigan

  • Amongst those aged 18 to 39, 3.55% experience vision difficulties.
  • The percentage increases to 5.45% in the 40-64 age range.
  • Seniors over 65 in Michigan face even higher rates at 5.59%.

Addressing Vision Health Beyond Age in Michigan

  • Other factors such as diabetes and smoking contribute to vision impairment in Michigan.
  • 9.21% of those with diabetes and 9.34% of smokers report difficulty seeing.

Children's Vision Health in Michigan

  • Early vision care is crucial, with 73.21% of children in Michigan having had their vision tested.
  • Of those, 0.92% report vision problems, emphasizing the need for early detection and care.

Proactive Vision Health Measures in Michigan

  • Regular eye exams and UV protection are essential, especially considering the 4.8% of the population with vision impairment.
  • A healthy diet, smoking cessation, and regular breaks from screens contribute to better vision health, which can help mitigate the statistics on vision impairment in Michigan.


Proper vision care is crucial for people of all ages. Your treatment will vary depending on your condition and issues. Finding the right eye care provider can help you receive the necessary treatment and care. 


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  2. “Finding an Eye Doctor | National Eye Institute.” National Eye Institute.
  3. Centers for Disease Control and Prevention. FastStats - Health Insurance Coverage.” Centers for Disease Control and Prevention, 2020. 
  4. "Healthy Vision Tips." National Eye Institute. 
  5. “Optometry.” UC Davis, 2017.
The information provided on should not be used in place of actual information provided by a doctor or a specialist.